Blog: How to Grow Your Business Through Networking, for Non Business Development Professionals

Networking events can feel daunting, especially if business development isn't your primary role. However, these gatherings represent invaluable opportunities to build relationships that drive business growth. Whether you're a subject matter expert, analyst, or associate, you have a crucial part to play. Here's how to make the most of networking opportunities.

Preparation is Everything

Before attending any event, invest time in preparation. Review the guest list and identify five to ten must-see attendees. Use LinkedIn and other online resources to research these individuals, noting their recent transactions, key practice areas, and even personal interests that might serve as conversation starters. Keep your own digital presence current too—people will likely be researching you as well.

Think ahead about potential icebreakers. While some people are naturally gifted conversationalists, most of us benefit from having two or three conversation starters ready. If you're hosting, this becomes even easier: welcoming guests, offering directions to facilities, or helping them find refreshments naturally opens dialogue.

Prepare a few work-related talking points by reviewing your company's recent news and achievements. Equally important, identify two or three personal topics you're comfortable discussing—holidays, hobbies, or interests that help build genuine connections.

Working the Room Effectively

Time management at networking events is critical. If an event runs for two hours and you spend thirty minutes with one person, you've significantly limited your opportunities. Aim for quality conversations of five to seven minutes before gracefully moving on. When transitioning, connect your conversation partner with another colleague rather than leaving them alone.

Avoid the cardinal sin of clustering exclusively with colleagues—you could have that conversation back at the office. Stay aware of your surroundings and create open group formations that allow others to join naturally. If you see a colleague hovering, they likely want to introduce someone or facilitate a connection.

For those newer to networking, consider partnering with a more experienced colleague. This buddy system provides confidence while you develop your skills.

Energy Management

Networking demands significant energy, so treat yours as a valuable resource. Focus your efforts where they'll generate the best returns, and don't hesitate to take brief breaks to recharge. Step away for a few minutes, chat briefly with a colleague, then return refreshed to the room.

Remember that networking should be enjoyable. People don't attend these events to be overwhelmed with technical expertise—they're building relationships. Balance professional discussions with genuine human connection.

The Follow-Up Factor

Perhaps the most crucial element of networking is what happens afterward. Develop a system for capturing details from your conversations, whether that's discreet notes on your phone or voice memos immediately after speaking with someone. Without follow-up, even the most promising conversations become lost opportunities.

Some connections will yield immediate business results, while others represent longer-term relationship building. Both are equally valuable investments in your organization's future growth.

Networking isn't reserved for business development professionals alone. Every conversation, every connection, and every relationship you build contributes to your organization's success. With proper preparation and the right approach, you can become an effective networker regardless of your primary role.

Want to find out more? Reach out to Suzy Walls suzy.walls@lawdeb.com